Glen Luchford

The diverse imagery of Glenn Luchford identifies a narrative of cinema and photography which toils with iconic past styling and approaches to influence the contemporary and the now within fashion and art. Luchford’s beginnings saw him capturing visuals for such editorials as Vogue, the Face and Arena; 1997 brought an exclusive signing to Prada where Luchford developed his ongoing clean and dramatic approach to fashion photography. Collaborations with Yves Saint Laurent, Calvin Klein and Levi followed along side artist Jenny Savile who together created a body of work titled “Closed Contact” challenging notions of feminine beauty.

Luchford’s most recent partnership entails Alessandro Michele and the reform of Gucci. Michele was appointed creative director of Gucci in January of 2015, after its predecessor Frida Giannini left following falling sales and boredom arising from critics and customers of her clothes. With Michele positioned as the renaissance man of Gucci original, fresh, and inventing designs began flooding the catwalks; and Luchford was selected to envision the photography and film of new Gucci. For me the most recent of falls SS17, PF17 and FW17 highlight the most visually exciting, conceptually brilliant and ascetically pleasing works by Luchford. The three latest campaigns see Gucci celebrate the old, building on imagery inspired by antiquities, animals and aliens! Taking influences from eras ranging from the 50s, 60s and 70s combining colour and pattern to create beautiful works of fashion in turn remixing vintage.

Luchford accompanies the three falls, with three varied yet coherent fashion films and campaigns that support the decorative garments and celebrate Luchfords creative output. The three films are a festival of classical cinematic styling, Luchford plays with the narrative and design to identify imagery that is an explosion of visual excitement and nostalgia. For me Luchford’s exploration into classical cinema, along side hand held camera techniques, soft edits and supportive soundtracks are a fresh and unique creative relief on the fashion industry. His work plays with the old to influence the new, they are a colourful, fun and expressive ultimately portraying the form of fashion film as a work of art in there own right.